Comments on: What Kind Of Sales Copy Ticks You Off?

By: Louise

Louise — Wed, 02 Jul 2008 01:57:44 +0000

I hate it when they hide the ball as to the PRICE of the product. A little bit important, don't you think?! And sometimes it's not really necessary. I saw a web page with oodles and oodles of sales copy and then when you finally get to the payoff it's under $20. Maybe some people need that much of a hard sell at that price point but not me. The more expensive the product, the more I want you to tell me about it. Louises last blog post..Charleston Grill Shrimp and Grits

By: Mark

Mark — Mon, 30 Jun 2008 05:50:59 +0000

@JK Swopes
I’ll be looking forward to those future posts. Nobody likes to be tricked except for when they might be called up to assist a magician, but other than that, a sale can and should be made by stating the facts and building trust. I’ve never taken the time (but thought about it) to check and see if those “buy today” sales are really true to their word. Glad to see my suspicions have some evidence to back them up.

By: Mark

Mark — Mon, 30 Jun 2008 05:41:04 +0000

@K
And a sonic boom would be sure to follow.

By: JK Swopes

JK Swopes — Mon, 30 Jun 2008 03:29:39 +0000

Man, I’ve been on a rampage with this type of stuff. I understand the way sales copy works, but like you, some stuff just bothers me. I don’t like being tricked, but, like shane said, there are certain things that are known to work.

I hate the promos that don’t tell me how much the product is! I don’t like how the page goes on forever before I can find the price. I’ve been learning more about copy and the way people work it….it’s fascinating.

I have resolved from the beginning, never to use over-hype. I think honesty is the best way to work, and will be more beneficial in the end. I have many blog posts in the backlog dedicated to these type of things, which will be coming out in the future.

I will continue to study the why behind how the successful people use sales copy, but will figure out my own way to use it that doesn’t involve over hyped mumbo jumbo.

I don’t know, I just don’t like to be lied to or tricked, so I don’t want my customers to feel that way either. If I am trying to sell you something, you will know. And I don’t just promote everything under the sun.

I also don’t like the “if you order by today” you will get this deal. Then I go back next week and it’s the same, only for that day. I have only met a few that actually cut things off when they say.

JK Swopess last blog post..IMwithJoe this week 6-29-08

By: K-IntheHouse

K-IntheHouse — Fri, 27 Jun 2008 20:05:39 +0000

I would be gone from list so fast before they can say the word fast.

By: Dennis Edell

Dennis Edell — Fri, 27 Jun 2008 17:54:57 +0000

@ Shane – it says that particular person ain’t too bright.

@ Big Pappa – Yes, honest testimonials are supposed to be good reviews, but that’s not even close to what is out there.

Whenever some “big marketing guru” (just typing it cracks me up) launches a product, you see the same faces on every single one. And you KNOW 9 x outa 10 (being nice) none of them read the ebook or downloaded the software.

Their just friends scratching each others back…nothing more.

Dennis Edells last blog post..New Feature! Monthly Post Round-Ups For Direct Sales Web Marketing

By: Mark

Mark — Fri, 27 Jun 2008 03:59:10 +0000

@Shane
I understand your point. No doubt, they work. I just think there’s not enough trust in that type of relationship. That’s what I want to build my subscriber relationships on. I want them to know they can trust my opinion when I say “X” is the greatest thing since sliced bread. So instead of someone saying, “OMG I better buy this before it’s too late”, I’d rather them say, “Hey, I trust Mark’s opinion so I think I’ll buy this thing.”

That’s not to say that I believe any sense of urgency is wrong, but the ~~strikethrough~~ pricing is a cheap tactic meant to deceive in a lot of cases, not all, but all too often.

By: shane at making- money blogging

shane at making- money blogging — Fri, 27 Jun 2008 01:17:17 +0000

Know whats really odd man, and this isnt the first time I have heard it either, that some people have bought the same product more than once from someone. What does that say? It says that the current ways that things are being sold WORK. If it isnt broken then dont fix it. It may annoy the living hell out of you and YOU may not buy, but rest assured that this annoying barrage of mind numbing mumbo jumbo isnt aimed at use higher brained in the know peeps. Its aimed ( my own opinion) at people with unfulfilled needs and money to spend. Im not saying og fleece them or rip them off, but if the sales copy works then why not employ it. shane at making- money bloggings last blog post..I didnt know Forest Parks was so Artsy Fartsy

By: Mark

Mark — Thu, 26 Jun 2008 23:07:20 +0000

@Grace
Heck, I’ve even done bought something due to the urgent nature of it…but ONLY if I’m interested in the product and if I find the price reasonable. I don’t like that it works, but it’s become part of our behavior to act quickly to get a deal.

@BigPappa
Hey BigPappa! Yeah, when it’s a big ticket item I’m turning over all kinds of rocks to find savings. I wonder, too, about the demographics on the “less than savvy”. I have to imagine that it’s pretty large because HSN has been around for what, forever?

@Liz
I know the ones you’re talking about. I cringe everytime I happen to land on a channel that has one going. Ugh!

By: Liz

Liz — Thu, 26 Jun 2008 22:45:46 +0000

This reminds me of those late-night infomericals that urge you to CALL WITHIN THE NEXT FIFTEEN MINUTES TO GET THIS SPECIAL DEAL! Ever since I was a kid, I’ve wondered if anyone actually falls for that.