This Is The Most Aggressive Sales Tactic I’ve Ever Seen

Before I continue, I want to make it clear that I’m not commenting on what is being promoted, but how it is being promoted.

Over the course of three hours, I received SIX emails from David Young promoting Lawn Chair Millionaire Secrets. While I have to say that it was well-thought out, I did find it rather aggressive. Usually, I can expect one or two emails over the course of a day or two, but six in three hours? That’s a bit much.

But what I find really amazing is what happened when I opened the first email. There was this link like any ordinary sales letter has that took me to a web page. Once I got there, though, I got a pop-up requesting me to enter an activation code that will be sent to me. Sent to me? Without my knowledge and just by clicking on a link in my email? That sounds a bit shady. I’ve heard of these practices before, but they’ve always been in the context of malicious intent.

Now, I’m not saying that David had malicious intent. I’m not. But I do think such a tactic should be avoided at all costs to avoid suspicion. The recipient should be made completely aware that by visiting a web page, they will be identified when doing so and sent a unique activation code. I’ve heard of engaging the customer, but this is, again, too much.

But it gets better.

You know those sales pages that count down the time you have left before you miss out? Well this one counts up, showing me my “share” of money by apparently just by sending a one-time $49 fee and another monthly fee (I don’t remember how much). If I didn’t join whatever this program was by midnight, I’d miss out on all the money being made by all the people that could have signed up under me. PLUS, I’d be missing out on the check that was awaiting me tonight!

The site was very pleasing to the eye and not one of those mile-long sales pages I despise so much. In fact, it was really like site because it had links to other pages providing you with more information. So kudos to David on achieving what I think is lacking in the world of Internet marketing. I’m being sincere when I say that, too, not sarcastic.

But getting back to the other side of things, I do think this was a bit aggressive and sorely lacking in details on what a member really had to do in order to benefit from joining.

So what I’m ultimately trying to convey here is that even though I may not be making the big bucks online — yet — I think I’ve taken a valuable lesson away from this on how not to sell something.

Again, David, nothing personal. You’re a good salesman and I wish you continued success, but I think the level of effort you went to this time around was just a little excessive.

Tagged as: Blogging, sales