Reviewing Shimon Sandler, SEO Consultant

When a company wants to make it big in their industry, one of the areas they sometimes overlook is their web presence. Spending lots of money on marketing is one way to get exposure, but to be called up in search engine results by one’s audience is the sweet spot they dream of.

Shimon Sandler is an SEO consultant who can help them find that sweet spot.

Shimon who?
After working with two successful agencies, Did-it.com and DigitalGrit, Shimon Sandler struck out on his own as an SEO consultant where he applies his marketing knowledge to help companies zero in on what they need to know and do to achieve online results they’re looking for.

He’s worked with such clients as Kohl’s Department Stores, a variety of Loreal brands, Wendy’s Restaurants, US Army, and Intel Corporation. Articles he has written have been highlighted on several websites and is a columnist for Mediapost.

What can Shimon do for you?
In addition to the content, I usually look for the following things in a site to help me evaluate whether the owner knows what he’s talking about. The number of RSS subscriptions can be a telltale sign of credibility, and with 908 subscribers as of this writing, I’d say Shimon’s pretty credible.

The site’s layout is another hot point of mine. Shimon’s site passes my test on that because all you need to know is neatly laid out in the left nav and organized by categories.

And speaking of categories, there are quite a few: Adsense, Black Hat SEO, Domaining, Email Marketing, Keyword Analysis, Mobile Search, and on and on.

Did you notice that reference to “Black Hat SEO”? That’s not something I would have expected on an SEO consultant’s site given the controversy surrounding the topic. However, I like that he’s included it because it tells me he knows the “dont’s” of the industry. Knowing that is as important as knowing the “do’s”.

If I were to hire a consultant to help me increase my chances of getting noticed in the SERPs, I’d expect that consultant to not only tell me what to do, but when I’m headed down the wrong path as well. I don’t want that consultant to just take my money because I “heard on the Net that it was a good idea to blend text into the background color” or whatever. No, my money would go to someone who can help me protect my interests and Shimon strikes me as someone who would do that.

What else does his site have?
From novice to seasoned bloggers, all could benefit from the tools they’d find on Shimon’s site. Naturally, most are SEO-oriented, but you can find others that will help you validate your site/blog, find broken links, and count characters. (One tool that caught my eye was Mr. Ploppy’s Internet Marketing Tools. You’ll have to check it out yourself.)

Don’t you hate it when you go to a store’s site and they don’t tell you something as simple as their hours? Or a restaurant’s site that doesn’t tell you what they have on their menu? Well, it must bother Shimon as well because he tells you on his site what it is he’ll do for you, so you don’t have to call him up and and worry about some sales pitch. He lays it out there for you to decide, which I’m sure has the side benefit of allowing him to focus more on his current clients until you decide to become one yourself.

All in all, I like what Shimon has done with his site. It’s informative and neatly organized. I recommend paying this SEO consultant a visit.

This has been a sponsored review.