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	<title>MeAndMyDrum &#187; Newsworthy</title>
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	<link>http://www.meandmydrum.com</link>
	<description>The beat of a different blogger</description>
	<pubDate>Thu, 20 Nov 2008 05:52:57 +0000</pubDate>
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			<item>
		<title>Almost Ready With The Winners</title>
		<link>http://www.meandmydrum.com/almost-ready-with-the-winners/</link>
		<comments>http://www.meandmydrum.com/almost-ready-with-the-winners/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 05:45:58 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Newsworthy]]></category>

		<category><![CDATA[contests]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/?p=414</guid>
		<description><![CDATA[Sorry for the suspense. It took longer than I thought to count and verify all the points. Now that I have done that, I began using random.org to randomly select my winners.
The trouble I ran into while doing that this evening is that random.org imposes a quota on the number of randomly generated sessions. Simply [...]


Related posts:<ol><li><a href='http://www.meandmydrum.com/an-interesting-blogging-community-im-testing-out/' rel='bookmark' title='Permanent Link: An Interesting Blogging Community I&#8217;m Testing Out'>An Interesting Blogging Community I&#8217;m Testing Out</a> <small>I recently discovered Link and Blog Challenge, a place where...</small></li><li><a href='http://www.meandmydrum.com/drummin-up-some-link-love-20/' rel='bookmark' title='Permanent Link: Drummin&#8217; Up Some Link Love #20'>Drummin&#8217; Up Some Link Love #20</a> <small>Finally! I hit the 20 mark! I'll savor the moment...</small></li><li><a href='http://www.meandmydrum.com/how-to-create-time-release-links-with-whenguard/' rel='bookmark' title='Permanent Link: How To Create Time-Release Links With WhenGuard'>How To Create Time-Release Links With WhenGuard</a> <small> If you want to delay publication of time-critical information,...</small></li></ol>

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			<content:encoded><![CDATA[<p>Sorry for the suspense. It took longer than I thought to count and verify all the points. Now that I have done that, I began using random.org to randomly select my winners.</p>
<p>The trouble I ran into while doing that this evening is that random.org imposes a quota on the number of randomly generated sessions. Simply put, I met the quota and have to wait another 18 hours approximately before I can generate the next batch of winners.</p>
<p>I&#8217;m very sorry for the delay and appreciate your patience. I have an idea in mind that may help shorten the delay. I&#8217;ll post as soon as possible an update or, hopefully, the winners.</p>
<br /><br />
<div style="border:1px solid #700101;padding:3px;text-align:center;background:#FFFFFF;"><p>You've received information from my RSS feed but did you know I have a <a href="http://www.meandmydrum.com/newsletter"><strong>FREE newsletter</strong></a> where you can expect to find even more information? Signup now and start getting exclusive information I only send to subscribers.</p></div><br />
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<p>Related posts:<ol><li><a href='http://www.meandmydrum.com/an-interesting-blogging-community-im-testing-out/' rel='bookmark' title='Permanent Link: An Interesting Blogging Community I&#8217;m Testing Out'>An Interesting Blogging Community I&#8217;m Testing Out</a> <small>I recently discovered Link and Blog Challenge, a place where...</small></li><li><a href='http://www.meandmydrum.com/drummin-up-some-link-love-20/' rel='bookmark' title='Permanent Link: Drummin&#8217; Up Some Link Love #20'>Drummin&#8217; Up Some Link Love #20</a> <small>Finally! I hit the 20 mark! I'll savor the moment...</small></li><li><a href='http://www.meandmydrum.com/how-to-create-time-release-links-with-whenguard/' rel='bookmark' title='Permanent Link: How To Create Time-Release Links With WhenGuard'>How To Create Time-Release Links With WhenGuard</a> <small> If you want to delay publication of time-critical information,...</small></li></ol></p>
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		</item>
		<item>
		<title>Back From Vacation</title>
		<link>http://www.meandmydrum.com/back-from-vacation/</link>
		<comments>http://www.meandmydrum.com/back-from-vacation/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 20:31:40 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Newsworthy]]></category>

		<category><![CDATA[contest]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/?p=409</guid>
		<description><![CDATA[I took last week off for vacation, so that&#8217;s why things have been pretty quiet around here. I could use another week, but gotta pay the bills so it&#8217;s off to work tomorrow.
It has been exciting to see the responses for my contest that keep coming in. If you have already entered, be sure to [...]


Related posts:<ol><li><a href='http://www.meandmydrum.com/new-job-new-challenges/' rel='bookmark' title='Permanent Link: New Job, New Challenges'>New Job, New Challenges</a> <small>I was tweeting on Twitter with Ben from frogstr this...</small></li><li><a href='http://www.meandmydrum.com/mamd-featured-on-myblogloggers/' rel='bookmark' title='Permanent Link: MAMD Featured On MyBlogLoggers'>MAMD Featured On MyBlogLoggers</a> <small>I was fortunate enough to win ad space on MyBlogLoggers....</small></li><li><a href='http://www.meandmydrum.com/contest-extended-earn-more-points/' rel='bookmark' title='Permanent Link: Contest Extended. Earn More Points.'>Contest Extended. Earn More Points.</a> <small>As I mentioned in my previous post, I started a...</small></li></ol>

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			<content:encoded><![CDATA[<p>I took last week off for vacation, so that&#8217;s why things have been pretty quiet around here. I could use another week, but gotta pay the bills so it&#8217;s off to work tomorrow.</p>
<p>It has been exciting to see the responses for my <a href="http://www.meandmydrum.com/enter-my-contest-and-win-a-garmin-nuvi-350-gps/"><strong>contest</strong></a> that keep coming in. If you have already entered, be sure to do so because it ends this Friday. Tell a friend to enter, too!</p>
<p>I&#8217;ll also be mentioning ways you can earn a few more points to increase your chances of winning a prize, so stay tuned! <img src='http://www.meandmydrum.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
<br /><br />
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		<item>
		<title>To All You Affiliate Strippers Out There</title>
		<link>http://www.meandmydrum.com/to-all-you-affiliate-strippers-out-there/</link>
		<comments>http://www.meandmydrum.com/to-all-you-affiliate-strippers-out-there/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 16:00:57 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[Newsworthy]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/?p=407</guid>
		<description><![CDATA[I know it happens. It has probably even happened to me. Maybe even you.
I&#8217;m talking about people who strip the affiliate IDs from your links when they make a purchase so you don&#8217;t get a commission on the product you promote.
Does that affiliate ID stripper really understand what they&#8217;re doing? Seriously, let&#8217;s analyze this.

Let&#8217;s say [...]


Related posts:<ol><li><a href='http://www.meandmydrum.com/what-affiliates-and-ad-networks-work-best-for-you/' rel='bookmark' title='Permanent Link: What Affiliates And Ad Networks Work Best For You?'>What Affiliates And Ad Networks Work Best For You?</a> <small>I've been pondering which affiliates I should focus on lately....</small></li><li><a href='http://www.meandmydrum.com/hormel-worried-over-relationship-with-digital-spam/' rel='bookmark' title='Permanent Link: Hormel Worried Over Relationship With Digital Spam'>Hormel Worried Over Relationship With Digital Spam</a> <small>ABC World News Tonight reported this evening that Hormel, the...</small></li><li><a href='http://www.meandmydrum.com/cut-through-the-competition-with-market-samurai/' rel='bookmark' title='Permanent Link: Cut Through The Competition With Market Samurai'>Cut Through The Competition With Market Samurai</a> <small>There's a new product that I'm excited to tell you...</small></li></ol>

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			<content:encoded><![CDATA[<p>I know it happens. It has probably even happened to me. Maybe even you.</p>
<p>I&#8217;m talking about people who strip the affiliate IDs from your links when they make a purchase so you don&#8217;t get a commission on the product you promote.</p>
<p>Does that affiliate ID stripper really understand what they&#8217;re doing? Seriously, let&#8217;s analyze this.<br />
<span id="more-407"></span><br />
Let&#8217;s say Johnny is our affiliate ID stripper. He reads your post about a product that interests him. Clicking on the link you provide, he notices what appears to be an ID in the URL &#8212; the magical connection that tells the service the product was referred by you.</p>
<p>&#8220;Oh my!&#8221; Johnny says. &#8220;I can&#8217;t have someone else benefiting from my purchase. I want ALL the money to go to the company I&#8217;m buying it from.&#8221;</p>
<h2>Johnny, you&#8217;re a moron!</h2>
<p>Is it really that important to you, Johnny, where your money goes? So long as you get the product you are intending to purchase, why do you trouble yourself so? Honestly, the product is the same, heck, even the price is the same, but you have the time and energy to create a worry over how that money is divided among the players?</p>
<p>Let&#8217;s break this down even further, so that Johnny can understand the math.</p>
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<tr>
<td valign="top">
<a href="http://www.meandmydrum.com/newsletter"><img src="http://www.meandmydrum.com/images/mamdidrum.jpg" border="0" alt="Free subscription to the MeAndMyDrum Insider" style="float: left; margin: 0px 10px 10px 0px;" /></a></td>
<td>
<div style="border-bottom: thin solid #999999;"><strong>MeAndMyDrum Insiders:</strong> I&#8217;m going to provide you with more information on how you can increase your profits and tell Johnny to chill.</div>
<p>
Not an <strong>MAMD Insider</strong> yet? <a href="http://www.meandmydrum.com/newsletter"><strong>Subscribing</strong></a> is free. Get the extra tips I send just to subscribers.</td>
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</div>
<p><em>Product X</em> sells for $30. You, the blogger, promoting <em>Product X</em>, get $10 of every sale you refer. So that means $20 goes to the company who owns the product.</p>
<p>Let&#8217;s see: $20 plus $10 still equals $30. So exactly what are you trying to achieve, Johnny, by diverting that $10 to the company and leaving the promoter empty handed? The price is the same, your product hasn&#8217;t changed?</p>
<p>So we must conclude that Johnny is like the bully in school that would trip people in the cafeteria as they would pass him by, thus causing an embarrassing display of food flying everywhere. Why? Well, because he can of course!</p>
<p>But let&#8217;s imagine that Johnny feels the promoter is only singing the product&#8217;s praises in the hope of making a sale. Well, duh! Who is going to buy a product with the headline, &#8220;Buy this product, it sucks!&#8221;</p>
<p>Of course, we hope the product is being advertised as truthfully as possible. And there are some promoters out there who, shall we say, may be just a tad over zealous about the product they&#8217;re selling.</p>
<p>The bottom line is that it comes down to you, Johnny, to determine when a product is right for you. If the promoter has done his or her job by providing the products strengths, and they appeal to you, thus causing you to make a purchase, the least you can do, Johnny, is to give the promoter the credit they deserve.</p>
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<p>Related posts:<ol><li><a href='http://www.meandmydrum.com/what-affiliates-and-ad-networks-work-best-for-you/' rel='bookmark' title='Permanent Link: What Affiliates And Ad Networks Work Best For You?'>What Affiliates And Ad Networks Work Best For You?</a> <small>I've been pondering which affiliates I should focus on lately....</small></li><li><a href='http://www.meandmydrum.com/hormel-worried-over-relationship-with-digital-spam/' rel='bookmark' title='Permanent Link: Hormel Worried Over Relationship With Digital Spam'>Hormel Worried Over Relationship With Digital Spam</a> <small>ABC World News Tonight reported this evening that Hormel, the...</small></li><li><a href='http://www.meandmydrum.com/cut-through-the-competition-with-market-samurai/' rel='bookmark' title='Permanent Link: Cut Through The Competition With Market Samurai'>Cut Through The Competition With Market Samurai</a> <small>There's a new product that I'm excited to tell you...</small></li></ol></p>
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		</item>
		<item>
		<title>What Kind Of Sales Copy Ticks You Off?</title>
		<link>http://www.meandmydrum.com/what-kind-of-sales-copy-ticks-you-off/</link>
		<comments>http://www.meandmydrum.com/what-kind-of-sales-copy-ticks-you-off/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 04:13:19 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Enough Already]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/?p=401</guid>
		<description><![CDATA[I&#8217;ve signed up to a few lists. I&#8217;m sure some of you have too. You know, the ones that promise great deals or exclusive content? Some deliver on their promises while others are a case study in how not to communicate to readers. This has caused to me wonder what the best approach is when [...]


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			<content:encoded><![CDATA[<p><img src="http://www.meandmydrum.com/images/angry.png" alt="What Kind Of Sales Copy Ticks You Off?" style="float: left; margin: 0px 10px 5px 0px;" />I&#8217;ve signed up to a few lists. I&#8217;m sure some of you have too. You know, the ones that promise great deals or exclusive content? Some deliver on their promises while others are a case study in how <strong>not</strong> to communicate to readers. This has caused to me wonder what the best approach is when trying to inform your audience or persuade them to buy something you may be promoting.</p>
<h2>
<div style="text-align: center"><strong>Don&#8217;t Tick Me Off!</strong></div>
</h2>
<p>So what kind of sales approach do you find appealing to you, as the recipient? What kind really ticks you off and makes you want to unsubscribe in a New York minute?</p>
<p>For me, my biggest gripe has to do with the ones that go on for miles and miles explaining how wonderful the product they&#8217;re selling is. Really? If something is so wonderful, so Earth-shattering, shouldn&#8217;t they be able to list off its features and let the product speak for itself? I mean, if so much effort has to be put into selling something, wouldn&#8217;t that make you suspicious? It does me.</p>
<h2>
<div style="text-align: center">&#8220;I have the power to raise the price,<br />and I&#8217;m not afraid to use it!&#8221;</strong></div>
</h2>
<p>And what about the ones that warn you that the price will go up every x number of minutes, so <strong>act now!</strong> I completely understand that there should be a call to action. I also find it acceptable to include a sense of urgency in the message; that&#8217;s Marketing 101.</p>
<p>But seriously &#8212; if the product is worth $10, $20 or whatever <strong>right now</strong>, then why wouldn&#8217;t it be worth that much in the next 30 minutes or even the next day? It&#8217;s not the value of the product that&#8217;s increasing, it&#8217;s the seller who is more interested in making a buck from you than he is with providing you a product that can serve you well.</p>
<p>A large portion of the relationship you build when you subscribe to something <strong>relies on trust</strong>. Without trust, there&#8217;s not much reason to do business with someone. Would you continue to do business at a grocery store if their products were always low quality? Would you continue to eat at a restaurant if the service was bad? I know I wouldn&#8217;t and it&#8217;s no different than online business relationships.</p>
<p><strong>What are your thoughts?</strong></p>
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<p>Related posts:<ol><li><a href='http://www.meandmydrum.com/cut-through-the-competition-with-market-samurai/' rel='bookmark' title='Permanent Link: Cut Through The Competition With Market Samurai'>Cut Through The Competition With Market Samurai</a> <small>There's a new product that I'm excited to tell you...</small></li><li><a href='http://www.meandmydrum.com/how-to-create-time-release-links-with-whenguard/' rel='bookmark' title='Permanent Link: How To Create Time-Release Links With WhenGuard'>How To Create Time-Release Links With WhenGuard</a> <small> If you want to delay publication of time-critical information,...</small></li><li><a href='http://www.meandmydrum.com/how-to-create-a-website-in-minutes/' rel='bookmark' title='Permanent Link: How To Create A Website In Minutes'>How To Create A Website In Minutes</a> <small>Over the past week I've read a couple of posts...</small></li></ol></p>
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		<title>Was This Man Arrested For A Thought Crime?</title>
		<link>http://www.meandmydrum.com/was-this-man-arrested-for-a-thought-crime/</link>
		<comments>http://www.meandmydrum.com/was-this-man-arrested-for-a-thought-crime/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 05:32:11 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Newsworthy]]></category>

		<category><![CDATA[justice]]></category>

		<category><![CDATA[offense]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/?p=369</guid>
		<description><![CDATA[I was listening to a local radio talk show the other day. The topic of discussion was about a man who had solicited sex online to who he thought was a 14-year-old girl. When he arranged to meet with this girl, it turned out that the &#8220;girl&#8221; was really an undercover cop. Yikes!
The talk show [...]


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			<content:encoded><![CDATA[<p><img src="http://www.meandmydrum.com/images/balance.jpg" alt="Was This Man Arrested For A Thought Crime?" style="float: left; margin: 0px 10px 5px 0px;" />I was listening to a local radio talk show the other day. The topic of discussion was about a man who had solicited sex online to who he thought was a 14-year-old girl. When he arranged to meet with this girl, it turned out that the &#8220;girl&#8221; was really an undercover cop. Yikes!</p>
<p>The talk show host had an approach on this story that I wasn&#8217;t expecting. Read on and tell me what you think.<br />
<span id="more-369"></span><br />
His position was that the man was being arrested for what amounted to a &#8220;thought crime&#8221;. Of course, it&#8217;s against the law to solicit sex with a minor,  no argument there. But the host contested the man didn&#8217;t really go through with it. He (the offender) was soliciting sex with someone he <em>thought</em> was a minor (yuck!), but in reality it was an adult.</p>
<p>Let me just tell you that this whole thing disgusts me, but the host&#8217;s angle on this subject did intrigue me enough to think he actually had a point. The man was clearly intending to do a bad thing, but he ended up not doing it because there was no real minor involved. So when you add it all up, it amounted to someone getting arrested for thinking of doing a crime rather than actually committing one.</p>
<p>Law enforcement has been doing sting operations like this and others like it for years. It&#8217;s also known as entrapment, which has been the recipient of much heated debate.</p>
<p><strong>What do you think?</strong> Are we now to the point of arresting people for what they&#8217;re thinking?</p>
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		<title>What Other Silly Activities Can We Come Up With?</title>
		<link>http://www.meandmydrum.com/what-other-silly-activities-can-we-come-up-with/</link>
		<comments>http://www.meandmydrum.com/what-other-silly-activities-can-we-come-up-with/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 05:26:41 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Gimme A Break]]></category>

		<category><![CDATA[humor]]></category>

		<category><![CDATA[Pet]]></category>

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		<description><![CDATA[Give me a freakin&#8217; break, I&#8217;m begging you!  
I saw a TV news magazine show last night that explained the world of Doga (pronounced just like yoga, but with a &#8220;d&#8221;). It&#8217;s a combination of yoga and&#8230;dogs. Seriously, I&#8217;m not making this up. This is April 4, not April 1.
Puh-leez.

As I was watching the [...]


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			<content:encoded><![CDATA[<p><img src="http://www.meandmydrum.com/images/doga.png" alt="What Other Silly Activities Can We Come Up With?" style="margin: 0px 10px 5px 0px; float: left;">Give me a freakin&#8217; break, I&#8217;m begging you! <img src='http://www.meandmydrum.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I saw a TV news magazine show last night that explained the world of Doga (pronounced just like yoga, but with a &#8220;d&#8221;). It&#8217;s a combination of yoga and&#8230;dogs. Seriously, I&#8217;m not making this up. This is April 4, not April 1.</p>
<p>Puh-leez.<br />
<span id="more-367"></span><br />
As I was watching the people stretch and bend along with their dogs, I couldn&#8217;t help but wonder if the dogs felt a tad bit embarrassed. I could swear I saw one dog mouth the words, &#8220;Help me.&#8221;</p>
<p>Clearly their owners were having the time of their lives doing the &#8220;downward facing dog&#8221; &#8212; with their dog!</p>
<p>This is just another example of how our society has too much money and not enough things to spend it on. Mind you, I don&#8217;t want people to be poor, but aren&#8217;t there other things that are more productive and meaningful than stretching with your dog? I mean, stretching WITHOUT your dog is more meaningful than stretching with your dog.</p>
<p>Are you with me?</p>
<p>Here&#8217;s a thought: why don&#8217;t we all come up with ideas like this one and we can all cash in on them? What do you say?</p>
<p><strong>Bloga</strong> &#8212; the act of bending down from a standing position to reach your laptop on the floor to blog.</p>
<p><strong>Kleenex-agami</strong> &#8212; like origami, only with Kleenexes.</p>
<p><strong>Bring your fish to work day</strong> &#8212; we need more business-minded fish.</p>
<p><strong>Cat signing</strong> &#8212; teaching sign language to deaf cats</p>
<p><strong>Synchronized swimming</strong> &#8212; oh wait, that&#8217;s already been thought of. Moving on.</p>
<p><strong>Bird waving</strong> &#8212; not that they can wave back, but it&#8217;s your way of saying you appreciate them even though they haven&#8217;t a clue of what you&#8217;re doing.</p>
<p>Come on, folks! What else can you come up with? <strong>Leave me a comment</strong> so we can get rich! <img src='http://www.meandmydrum.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />
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		<title>What Would The USA Be Like If Bill Gates Were President?</title>
		<link>http://www.meandmydrum.com/what-would-the-usa-be-like-if-bill-gates-were-president/</link>
		<comments>http://www.meandmydrum.com/what-would-the-usa-be-like-if-bill-gates-were-president/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 05:50:12 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Newsworthy]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[political]]></category>

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		<description><![CDATA[For readers outside of America, you might not have heard that we&#8217;re in the middle of a political showdown (circus?) called the Race for the Presidency. As each day goes by, we hear the latest in the mud slinging and name calling that goes on between the political parties and their candidates.
As I was IM-ing [...]


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			<content:encoded><![CDATA[<p><img src="http://www.meandmydrum.com/images/billgates.png" alt="Monster Canada" style="float: left; margin: 0px 10px 5px 0px;" />For readers outside of America, you might not have heard that we&#8217;re in the middle of a political showdown (circus?) called the Race for the Presidency. As each day goes by, we hear the latest in the mud slinging and name calling that goes on between the political parties and their candidates.</p>
<p>As I was IM-ing with Garry of <a href="http://www.garryconn.com/"><strong>Garry Conn dot Com</strong></a> this evening, he posed the question, &#8220;What would the USA be like if Bill Gates were president?&#8221; Interesting concept and one thing I think deserves a little focus as it could also be an entertaining idea.</p>
<p>After all, the choices we have to work with right now, in my opinion, aren&#8217;t much to work with. In fact, this November when the presidential election is held, I&#8217;ll probably be voting against rather than for someone.</p>
<p>Let&#8217;s see, here are some things that come to mind:</p>
<ul>
<li>A PC in every home.</li>
<li>Tax refunds would be in the form of Microsoft shares.</li>
<li>You&#8217;d bet your sweet bippy that technology would be the first thing on his list.</li>
<li>He&#8217;d make it mandatory to vote online&#8230;using Internet Explorer, of course.</li>
<li>He&#8217;d probably outlaw Apple.</li>
</ul>
<p><strong>What are some thoughts you have?</strong> Would he make a good president? If not, maybe some place else in our government. Be creative!</p>
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		<title>Why Does Skin Color Matter?</title>
		<link>http://www.meandmydrum.com/why-does-skin-color-matter/</link>
		<comments>http://www.meandmydrum.com/why-does-skin-color-matter/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 05:02:31 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Enough Already]]></category>

		<category><![CDATA[controversy]]></category>

		<category><![CDATA[opinion]]></category>

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		<description><![CDATA[How many organizations have you come across that have the color of the skin of its members in the name of that organization? Or maybe it included their ethnicity? Or maybe their sexual preference?
I&#8217;ll bet that of the ones that came to mind, not one of them had &#8220;white&#8221;, or &#8220;American&#8221;, or &#8220;straight&#8221; in their [...]


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			<content:encoded><![CDATA[<p><img src="http://www.meandmydrum.com/images/asone.jpg" alt="Why Does Skin Color Matter?" style="float: left; margin: 0px 10px 5px 0px;" />How many organizations have you come across that have the color of the skin of its members in the name of that organization? Or maybe it included their ethnicity? Or maybe their sexual preference?</p>
<p>I&#8217;ll bet that of the ones that came to mind, not one of them had &#8220;white&#8221;, or &#8220;American&#8221;, or &#8220;straight&#8221; in their names. Am I right? Yet we see more often than not names like:<br />
<span id="more-345"></span></p>
<ul>
<li>The Organization of <strong>Black</strong> Airline Pilots Inc.</li>
<li>Chicago <strong>Chinese</strong> Computing Professional Association</li>
<li><strong>Gay &#038; Lesbians</strong> Alliance Against Defamation</li>
<li>Association for the Advancement of <strong>Mexican-Americans</strong></li>
</ul>
<p>These are all real organizations. They all have the best interests of their members at heart. But they&#8217;re also telling everyone outside of their organizations that other people come second. True, they won&#8217;t tell that to your face, but the whole purpose of their existence is to provide a benefit of some sort to their members based on their skin color, ethnicity/nationality, or sexual preference.</p>
<p>Now I&#8217;ll make a subtle switch:</p>
<ul>
<li>The Organization of <strong>White</strong> Airline Pilots Inc.</li>
<li>Chicago <strong>Americans</strong> Computing Professional Association</li>
<li><strong>Heterosexual</strong> Alliance Against Defamation</li>
<li>Association for the Advancement of <strong>Americans</strong></li>
</ul>
<p>What&#8217;s coming to mind? How about these:</p>
<ul>
<li>Club for <strong>White</strong> Men</li>
<li>Americans for <strong>Border</strong> Protection</li>
<li><strong>Straight</strong> Men &#038; Women Association</li>
</ul>
<p>Striking any nerves yet? Are those last three causing you to think they&#8217;re racist somehow, or hate people from other nations, or hate gays and lesbians? I&#8217;m guessing that more people would think those things than not, and that&#8217;s what disturbs me.</p>
<p><strong>What do you think?</strong></p>
<p>Do you think the pendulum has swung to the other end of the spectrum? Has it gotten to the point where the special interest groups now cry foul if you do nothing more than copy their methodology yet simply change the name to show your own interest?</p>
<p>What about groups like these:</p>
<ul>
<li>The Home Buyers Association</li>
<li>Association of Journalistic Standards</li>
<li>Opera House Renovators</li>
<li>Doctors Without Borders</li>
<li>Friends for Deaf Children</li>
</ul>
<p>Granted, some I made up, but even so, they all demonstrate a commonality based on characteristics that are devoid of controversy when you take them at face value. They can benefit their members while simultaneously benefiting those they&#8217;re focusing on.</p>
<p>So Doctors Without Borders benefits its members by providing the means for doctors to do good for others, while benefiting those they make healthy. The Association of Journalistic Standards (something I made up) could give their members the gratification of knowing they&#8217;re setting quality standards and procedures for writing in the media, while benefiting audiences everywhere who will read or listen to what is written or said in the media.</p>
<p>I long for the day when we can stop isolating ourselves from one another and simply live as one.</p>
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		<title>Wendy&#8217;s Doesn&#8217;t Know What I Deserve</title>
		<link>http://www.meandmydrum.com/wendys-doesnt-know-what-i-deserve/</link>
		<comments>http://www.meandmydrum.com/wendys-doesnt-know-what-i-deserve/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 05:50:33 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Enough Already]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[behavior]]></category>

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		<description><![CDATA[I was eating a burger I had purchased from a fast-food restaurant, Wendy&#8217;s, last week. As I was eating it, I was reading the cup my soda came in. On the side it said, &#8220;Your deserve a download with your burger.&#8221; which was encouraging me to download a free music file from Rhapsody.
At first, that [...]


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			<content:encoded><![CDATA[<p>I was eating a burger I had purchased from a fast-food restaurant, Wendy&#8217;s, last week. As I was eating it, I was reading the cup my soda came in. On the side it said, &#8220;Your deserve a download with your burger.&#8221; which was encouraging me to download a free music file from Rhapsody.</p>
<p>At first, that struck me as an odd statement because of all the burgers I&#8217;ve eaten, it never occurred to me that to make my burger more satisfying I needed a music download. At times I&#8217;ve reconsidered my choice in sodas, perhaps I should have gotten a shake instead. But I don&#8217;t recall ever saying to myself, &#8220;You know what this burger needs? A music download!&#8221;</p>
<p>Stay with me. I&#8217;m leading up to something. <img src='http://www.meandmydrum.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Then I pondered the use of the term, &#8220;deserve&#8221;. Really? I <strong>deserve</strong> a download? Who is Wendy&#8217;s to tell me what I, a perfect stranger, deserves?</p>
<p>As I scarfed down the rest of my meal so that I could get back to work, this whole idea of being told I deserved something stuck with me the rest of the day.</p>
<p>Of course, it wasn&#8217;t really about me deserving something. It was more about one company, Wendy&#8217;s, trying to influence my behavior by making me think I was entitled to something. This behavior would eventually (hopefully) lead to a sale.</p>
<p>I haven&#8217;t downloaded the music, but I&#8217;ll make an educated guess that it will involve me giving my personal information to Rhapsod and face some junk mail in my future. Or maybe it would ask me to enter my credit card information for a free trial of which I might forget to cancel and be charged for something. It doesn&#8217;t matter; these are just guesses anyway. But I&#8217;ve seen enough free things in my life to get an idea.</p>
<p>This whole idea of being told we deserve something for nothing, this feeling of entitlement is what I think plagues our society today. In fact, I think it&#8217;s the reason we see many people act so selfishly these days. I&#8217;m not saying that Wendy&#8217;s is at the root of all evil, but it&#8217;s the message they and others are delivering that are causing our wounds to fester.</p>
<p>Someone sues someone else because they feel offended. &#8220;Well, by golly, I <strong>deserve</strong> to be treated better, so I&#8217;ll show you!&#8221; A candidate running for office feels they <strong>deserve</strong> to be the winner, so they&#8217;re going to make sure everyone else running against him looks bad whether they have to lie or not.</p>
<p>No matter if what we hear or see is true or not, we&#8217;ll eventually believe it to some degree or at least that&#8217;s what advertisers are betting on. We&#8217;d like to think that whatever makes it between our ears is true, and indeed I&#8217;m optimistic enough to think that it is. But, I for one, will stop to examine what information I&#8217;m being fed to keep from becoming an automaton acting on someone else&#8217;s will. I encourage others to do the same.</p>
<p><strong>What do you think? Is advertising going too far?</strong></p>
<br /><br />
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		<title>A New Gig: I&#8217;m An Author On Digital Journal</title>
		<link>http://www.meandmydrum.com/a-new-gig-im-an-author-on-digital-journal/</link>
		<comments>http://www.meandmydrum.com/a-new-gig-im-an-author-on-digital-journal/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 02:26:46 +0000</pubDate>
		<dc:creator>Mark Sierra</dc:creator>
		
		<category><![CDATA[Newsworthy]]></category>

		<guid isPermaLink="false">http://www.meandmydrum.com/a-new-gig-im-an-author-on-digital-journal/</guid>
		<description><![CDATA[Last week, I received an invitation from the managing editor of Digital Journal, David Silverberg, asking me to join as a contributing author. Digital Journal is a growing news community where professional journalists and citizen journalists (me) report on a variety of topics from around the world.
I&#8217;m especially excited about this because it will provide [...]


Related posts:<ol><li><a href='http://www.meandmydrum.com/camtasia-for-free-limited-offer/' rel='bookmark' title='Permanent Link: Camtasia For Free - Limited Offer'>Camtasia For Free - Limited Offer</a> <small>As I posted earlier, I've recently become an author for...</small></li><li><a href='http://www.meandmydrum.com/about/' rel='bookmark' title='Permanent Link: About'>About</a> <small>...I played my best for Him...then He smiled at me...</small></li><li><a href='http://www.meandmydrum.com/what-the-media-could-do-if-they-tried/' rel='bookmark' title='Permanent Link: What the Media Could Do If They Tried'>What the Media Could Do If They Tried</a> <small> Oh for the love of Pete! Can the media...</small></li></ol>

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			<content:encoded><![CDATA[<p><a href="http://www.digitaljournal.com"><img src="http://www.meandmydrum.com/images/digitaljournal.gif" alt="Digital Journal: open source media" style="float: left; margin: 0px 10px 5px 0px;" /></a>Last week, I received an invitation from the managing editor of <a href="http://www.digitaljournal.com"><strong>Digital Journal</strong></a>, David Silverberg, asking me to join as a contributing author. Digital Journal is a growing news community where professional journalists and citizen journalists (me) report on a variety of topics from around the world.</p>
<p>I&#8217;m especially excited about this because it will provide me the opportunity to write in a different style &#8212; more &#8220;newsy&#8221;. <img src='http://www.meandmydrum.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I just completed my first post about the injustice being done to <a href="http://www.digitaljournal.com/article/246456/Pentagon_Demands_Remaining_Bonus_From_Wounded_Soldiers">wounded U.S. soliders</a>. If you have a moment, I&#8217;d appreciate a click over to read it. And if so inclined, perhaps you could comment and/or vote on it? Doing so will help establish my presence over there.</p>
<p>[tags]digital journal,media,articles[/tags]</p>
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<div style="border:1px solid #700101;padding:3px;text-align:center;background:#FFFFFF;"><p>You've received information from my RSS feed but did you know I have a <a href="http://www.meandmydrum.com/newsletter"><strong>FREE newsletter</strong></a> where you can expect to find even more information? Signup now and start getting exclusive information I only send to subscribers.</p></div><br />
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<p>Related posts:<ol><li><a href='http://www.meandmydrum.com/camtasia-for-free-limited-offer/' rel='bookmark' title='Permanent Link: Camtasia For Free - Limited Offer'>Camtasia For Free - Limited Offer</a> <small>As I posted earlier, I've recently become an author for...</small></li><li><a href='http://www.meandmydrum.com/about/' rel='bookmark' title='Permanent Link: About'>About</a> <small>...I played my best for Him...then He smiled at me...</small></li><li><a href='http://www.meandmydrum.com/what-the-media-could-do-if-they-tried/' rel='bookmark' title='Permanent Link: What the Media Could Do If They Tried'>What the Media Could Do If They Tried</a> <small> Oh for the love of Pete! Can the media...</small></li></ol></p>
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