A Review Of Motive Interactive

What a year it has been for affiliate marketing, wouldn’t you say? Never have I seen so many opportunities to make money online than I have this year.

One opportunity that I’ve come across is a company called Motive Interactive. For publishers and advertisers, this service I think shows a lot of what is being sought after: exposure and sales for advertisers, and attractive commissions for bloggers.

After signing up with them, the first thing I noticed was how simple their interface was to use (more on this later). Very straight forward. You’re immediately given a graphic demonstrating your account’s activity as well as given the ability to add your campaigns on the same page for an overall review.

But here’s where the good stuff comes into play. When you’re ready to join a merchant’s program, you just click on the “Offers” link and you’re taken to a page divided into several tabs: All, New, Hot, and Exclusive. This way you can easily narrow your focus on what you’re interested in most. After a while you may find that going through all merchants to be a bit cumbersome or familiar, so that’s when you click on one of the other three tabs to dig a little deeper and not have to sift through a lot of other offers you’ve already seen.

Like most other affiliate programs, Motive Interactive has its share of merchants you can join and be accepted immediately while others require an approval process. Also like others you’ll find programs that have to do with products and services like health and dating services. So lots to choose from. Once you are approved, the program is moved into your “My offers” category for quick access.

You also get your own representative to assist you in your efforts. Luke, my rep, quickly approved my application and my request to join a couple of merchant programs. If you’re using AIM, you’ll be happy to find a link in your account that will connect you with your rep via IM or email. Very handy.

I think they could improve on space you have to work with after logging in. Don’t get me wrong — it’s not a major thing, but I think a few simple tweaks here and there would make better use of the space. I get a slightly crowded feeling when I am having to scroll around when there’s extra space that could be put to better use. This would particularly come in handy when previewing the creatives for programs you’ve already joined. But on the plus side, all that information is fast to load, so while I’m deciding whether or not I want to join a merchant’s program, I can easily see what I have to work with and how it can be put to use.

A couple of other suggestions for improvements (and it may be that I just haven’t read or looked hard enough):

• Make it clearer as to which form is the right one to signup on. As a publisher there are two signup forms: display and performance. Why the split? Why not one form for publishers and one for advertisers?
• Finding a place to generate an affiliate link for Motive Interactive itself must be somewhere, but I couldn’t find it anywhere in my account.

They do have a higher default payment threshold than I’ve seen elsewhere ($100), but you might try asking if they can reduce that for earlier payouts. All in all, I think Motive Interactive is definitely something you should look into. There’s no shortage of programs to promote. Perhaps you have a spot on your blog to advertise something they have or have an email list you could promote to. I’m going to be giving them a shot and I hope you will too.

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